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Thursday
May102012

Market Yourself by Tara Swiger

Market Yourself: A Marketing System for Smart + Creative Businesses


Cooperative Press, May 2012
Available as print or digital (PDF and ereader)

Full disclosure: I am part of the Cooperative Press team (although not involved with this book) and received an advance PDF copy.

In this book, we're going to take the noun marketing (which has a bad reputation for being slimy), and turn it into a verb, marketing, something do-able in a non-gross way.

I'm a speed-reader. It's not unusual for me to read 2 or 3 books per week, and what I love most about e-readers is that I can immediately pick up another book and start reading instead of having to wait until I get to a bookstore or get a book delivered in the mail. When I got the PDF of Market Yourself, I looked at the page count (169 pages) and figured I'd finish it in a day by reading it on my bus commute to and from my day job.

I was wrong. A week later, I'm still reading it, because I keep stopping and taking notes, printing out pages, and working through worksheets. What you need to do is straightforward (know who your "Right People" are, for example), but it can feel overwhelming. That's where this book went from being interesting to being gripping for me: Tara breaks all this down in a friendly, conversational way and provides worksheets and helpful tips (like "16 Questions To Help You Write A Douche-Free Bio" by Kelly Parkinson). There's still a lot of work that you need to do - this is not a book to pick up if you don't want to have to do some serious thinking - and it is laid out in a clear, helpful way. It's like knowing that you are going on a hike, and picking up this book means you have a checklist for the equipment you need, a map that shows you where you are and where you are going, and you know there will be clearly marked signs along the trail. That's a lot better than looking into the woods alone and wondering how to get through to the other side.

Now if you'll excuse me, I have another worksheet to fill out (Worksheet: Your Business Card), especially since I plan on going to Rhinebeck this year and need some new ones to hand out!

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